| Botanical Keratin Treatment | ||
We are pleased to announce that through breakthrough technology developed in the United States, SIMPLY STRAIGHT KERATIN TREATMENT has created a formaldehyde free smothing formula that provides high performance keratin in a safe, natural smoothing process. With our patend pending molecular bond technology, SIMPLY STRAIGHT KERATIN TREATMENT will reduce curl while leaving your hair revitalize, reconditioned and silky smooth. SIMPLY STRAIGHT products use the highest, purest keratin derived from botanicals and human hair. Using two types of quality keritan increases the performance of our treatment. Keratin from human hair goes further into the cutucle than other forms of keratin derived artificially or from animals. Keratin from botanicals have bigger molecules that sit outside the cuticle and gently melt into it. Using these two quality forms of keratin allows our formula to penetrate from the inside and out of the hair cuticle, providing better smoothing performance through a natural process. |